Direct Response Copywriter

  • Marketing
  • Full-Time
  • Remote
  • 4,000-6,000 USD / Month

Job Description:

Remote | Full-Time | $4,000–$6,000 USD/Month + Performance Commission

About the Opportunity

We're an eight-figure Direct-to-Consumer (DTC) brand scaling toward nine figures, and we're looking for an exceptional Direct Response Copywriter who knows how to turn consumer psychology, compelling storytelling, and persuasive copy into measurable revenue.

This isn't a traditional content writing position.

We're looking for someone who understands what makes people buy, knows how to create compelling offers, and has a proven track record of writing copy that drives conversions across multiple stages of the customer journey.

From high-performing Meta ad scripts to advertorials, quiz funnels, video sales letters, and landing pages, you'll play a critical role in how we attract, convert, and retain customers.

If you've personally written copy behind campaigns that have scaled to $500,000+ in ad spend, we want to hear from you.

What You'll Be Responsible For

1. Direct Response Ad Copywriting

  • Write 15 high-quality, conversion-focused ad scripts per week for paid social campaigns, primarily Meta (Facebook and Instagram).
  • Develop compelling hooks, persuasive narratives, creative angles, and calls to action.
  • Apply consumer psychology, customer awareness levels, and direct response principles to increase advertising effectiveness.
  • Create new variations of winning advertisements to support creative testing and scaling.
  • Collaborate with creative strategists, video editors, and media buyers to ensure alignment between messaging, production, and campaign performance.

2. Landing Pages & Conversion Funnels

  • Produce 3 conversion-focused landing pages per week, including sales pages, advertorials, or quiz landing pages based on campaign priorities.
  • Write persuasive long-form and short-form sales copy that turns traffic into customers.
  • Develop advertorials that educate, build trust, overcome objections, and guide customers toward purchasing decisions.
  • Create engaging quiz funnels that segment audiences and match customers with relevant product offers.
  • Write Video Sales Letters (VSLs) that combine effective storytelling, proof, and persuasive sales messaging.
  • Develop post-purchase funnel copy, including upsells, cross-sells, and other customer retention opportunities.
  • Ensure consistent messaging across advertisements, landing pages, and the broader customer journey.

3. Research, Testing & Optimization

  • Conduct in-depth customer research using reviews, testimonials, competitor advertisements, social media discussions, and market insights.
  • Identify customer pain points, buying triggers, objections, and untapped messaging opportunities.
  • Analyze advertising and funnel performance using metrics such as CPA, ROAS, conversion rate, and average order value.
  • Collaborate with the marketing team to test headlines, hooks, offers, and different copywriting approaches.
  • Use performance data and customer insights to continuously improve conversion rates and overall campaign profitability.

What We're Looking For

Required Qualifications

  • Proven High-Spend Advertising Experience: Personally written direct response copy for advertising campaigns that have achieved at least $500,000 USD in ad spend.
  • Direct Response Expertise: Strong understanding of persuasive copywriting, consumer psychology, conversion optimization, and sales-driven messaging.
  • Multi-Format Copywriting Experience: Demonstrated experience writing ad scripts, landing pages, advertorials, quiz funnels, Video Sales Letters (VSLs), and post-purchase funnel copy.
  • DTC / E-commerce Experience: Experience writing conversion-focused copy for DTC brands or performance marketing agencies.
  • Results-Oriented Portfolio: Ability to provide examples of copy you've personally written, supported by campaign results or performance metrics.
  • High-Volume Execution: Ability to consistently deliver 15 ad scripts and 3 landing pages per week without compromising research quality or effectiveness.
  • Data-Driven Approach: Ability to use advertising and conversion performance data to improve messaging, offers, and creative execution.
  • Collaborative Mindset: Comfortable working closely with creative strategists, media buyers, designers, and video editors.

Preferred Qualifications

  • Experience in the beauty, skincare, cosmetics, or personal care industry.
  • Experience working with seven- or eight-figure DTC brands.
  • A track record of writing profitable Meta advertisements that have scaled significantly.
  • Experience optimizing conversion funnels, upsell pages, and long-form sales copy.
  • Familiarity with A/B testing and conversion rate optimization.

What Success Looks Like

You'll thrive in this role if you consistently:

  • Deliver 15 compelling, research-backed advertising scripts every week.
  • Produce 3 persuasive, conversion-focused landing pages per week.
  • Develop copy that contributes to winning advertising campaigns and profitable customer acquisition.
  • Identify new messaging angles based on customer insights and actual performance data.
  • Improve funnel effectiveness through strategic testing, iteration, and optimization.
  • Take full ownership of your copy, from initial research through performance analysis.

Compensation & Benefits

Monthly Base Compensation: $4,000–$6,000 USD

Performance Commission: 2% of qualifying advertising spend, subject to established performance criteria.

Additional highlights:

  • Fully remote, full-time opportunity
  • Performance-based earning potential
  • Opportunity to work with a growing eight-figure DTC brand
  • Direct collaboration with experienced creative and performance marketing professionals
  • Opportunity to contribute to high-impact advertising campaigns and conversion funnels


IMPORTANT: READ BEFORE YOU HIT "APPLY"

We're looking for proven direct response copywriters who can demonstrate real campaign results.

Please submit your resume and relevant copywriting portfolio, including examples of:

  • Winning Ad Scripts: Advertisements you've personally written, ideally with at least $500,000 in advertising spend.
  • Landing Pages & Advertorials: Examples of persuasive sales copy and conversion-focused landing pages.
  • Sales Funnels: Samples of VSLs, quiz funnels, or post-purchase copy you've developed.

Please be prepared to explain your personal contribution, creative approach, and the performance results behind your work.

Important: Candidates must demonstrate direct experience writing copy for advertising campaigns that have reached at least $500,000 in ad spend.

If you're a performance-driven copywriter who understands why customers buy and knows how to turn those insights into profitable advertising, we'd love to hear from you.

Apply now and help us create the next generation of winning campaigns.